Basic Digital Marketing Tools to Use for Your Next Project
What are examples of basic digital marketing tools?
- Design tools
- Content curation
- Social media
- Email marketing
- Website analytics tools
- Research tools
If you hope to create a marketing campaign as successful as that of a creative agency in the Philippines, then you will need certain tools used in digital marketing. Programs and websites used for design, social media, analytics, and more are staples of every digital marketing company in Manila. If you are just starting out in the field of marketing, these tools will give you the help and boost you need to increase your chances of success. Here are some examples of basic digital marketing tools that you can use to better promote your products and business.
The term design tool refers to anything used to create content, images, and advertisements. Since the field of digital marketing requires a lot of graphic design work, using design tools and programs will make the process of making creative content a lot faster. Programs like Canva or Photoshop are easy to use, even for beginners in graphic design. It is important to choose your design tool wisely since this can influence your work and ideas during the process of creating. The key is to find a design tool with features that suit your needs and abilities.
An important aspect of marketing is being able to constantly generate content to keep users interested. However, it is difficult to come up with new and unique content every single day. With content curation tools, it becomes easier to keep the production and release of content going. Basically, content curation tools fill in the gaps when no content is scheduled to be posted. These tools do this by gathering any relevant information related to the topic of interest. Once all relevant information is gathered, these are then organized and shared.
Another basic tool typically used by a creative agency in the Philippines is social media. Social media platforms are often used in order to increase awareness of the brand or business. In digital marketing, it is important to know that there are two types of social media: organic and paid. Simply put, organic social media is made up of all non-ads while paid social media refers to ads and sponsored content. Many social media platforms have features specifically for marketing, such as Ad Managers which allow users to turn their organic posts into paid media.
Email marketing entails sending commercial emails to a large group of people in order to further promote one’s brand. In Manila, a digital marketing company would use emails to engage their clients’ customers by informing them about a new product release or offering discounts. Some may think that emails are outdated, but don’t underestimate the power of an email blast. Research and data show that email campaigns result in one of the highest returns on investment (ROI). However, email marketing campaigns require one to send emails to over hundreds, sometimes thousands of people. This is an extremely difficult task to do manually, making email marketing tools invaluable. These tools allow users to create email lists and automate email blasts, making it easier to regularly campaign to large groups of people.
Website analytics tools
Another essential in digital marketing are website analytics tools, programs designed to record website traffic. Tracking website traffic, the number of visitors and pages visited on a website, is crucial in measuring the success of a marketing campaign. One common example of an analytics service that tracks and reports website traffic is Google Analytics. There are also analytics tools available that are specifically for social media. These keep track of how well certain content performs in social media platforms using standards such as the number of people who view and interact with the post. In addition to helping measure the success of your marketing campaign, the data gathered by analytics tools will also help you learn more about your audience. By learning how your audience interacts with your site, you will be able to adjust your strategy or content to better cater to them.
For any marketing campaign to work, one would need to research backlinks, keywords, and competitors among others. In order to make this process more efficient, you can opt to use research tools. Each tool or program has its own function in marketing research. For example, Google Keywords Tools will show you how competitive certain keywords are. Another example of a research tool is Tableau, a program which visually presents marketing research to make it easier to understand.
There are plenty of tools, programs, and websites that make the process of digital marketing a lot easier, faster, and essentially more efficient. Whether you are using email, social media, or your own website, these tools will help increase the chances of success of your marketing campaign.