4 Reasons Why Digital Marketing in the Philippines Can Make a Great Field of Study
What are the reasons that show how digital marketing is a great field of study?
- Unique and exciting aspects
- Opportunities waiting to be discovered
- A shift in sales perspective
- A platform showcasing creativity
Digital marketing in the Philippines is a quickly growing industry. More and more digital marketing agencies are popping out left and right with their own specializations and unique points of interest. As time passes by, old and new companies are forced to have a digital presence to keep up with the pace of the world. Particularly in the Philippines, businesses that start out without any kind of social media presence or digital efforts will almost surely fail as soon as they get started, while other startups that begin with just a social media presence can sometimes boom into something even bigger!
The field of digital marketing is broad, although all of them deal with the Internet, they vary widely on the part of the Internet that they are used in. Digital marketing has the same goal as traditional marketing. Your aim is to engage with customers, build up your brand’s reputation, and then ultimately to close sales.
Marketing, in general, is continually evolving, and at the forefront of all the changes that happen in marketing is digital marketing. The Internet and digital marketing are like the universe, continually expanding with new things to discover at every turn. In that regard, studying digital marketing is never finished, but is incredibly worth it—In fact, here are some reasons why digital marketing is a great field of study!
Unique and Exciting Aspects
Digital marketing may be broad, but that’s because it’s composed of many subcategories that are each important in their own right. From content creation to website building, to social media presence, almost every aspect of the Internet is studied and used in order to fully utilize the digital landscape!
Contrary to popular belief, you don’t need to be extremely tech savvy to become a digital marketer. Some professions related to digital marketing explicitly states this because the focus is not on technical codes and programming, but rather content creation, brainstorming and forming infographics and white papers.
You don’t need to be a master of every little part of digital marketing in order to succeed. In fact, it’s recommended that you master only one aspect when you aim to be a digital marketer. The better you are at content creation or website development, then the more you can do, and possibly the more you can discover!
Opportunities Waiting to be Discovered
Speaking of discovering new things, digital marketers are always on the lookout for new things on the horizon. New processes and better innovations that will lead to easier and more effective digital marketing efforts all around!
Digital marketing may have the same objective as traditional marketing, but they take very different paths—meaning that the traditional ways are not as effective in the digital landscape. For example, buyer enablement and sales enablement are things that can only be done through digital marketing. Such efforts are usually contradictory to what traditional sales and marketing do.
A Shift in Sales Perspectives
The rise of digital marketing coincides with the proliferation of a new philosophy for sales and marketing—the customer-centric approach. The shift from hard-selling to soft-selling practices is largely linked to the digital marketing platform. Little face-to-face interactions result in a loss in the intimacy of a sales process. Therefore, new innovative ways of sales interactions need to be implemented in order to make the most out of sales transactions in the digital landscape!
One of the most obvious shifts in sales practices come in the form of Search Engine Optimization or SEO. Now that everybody has an access to the Internet, people would usually perform searches before buying in a product. The relevance of sales pitches has fallen behind, while the influence of content such as blogs, infographics, videos, and articles have moved up in the list of priorities!
A Platform Showcasing Creativity
The Internet is a playground of its own. Many things can be customized and innovated in order to appeal to people. There is this feeling of freedom on what you can do here. This feeling somehow translates to digital marketing. Under digital marketing, you have the freedom to do many things!
Content creation is one of the most prominent examples of this. Technically you are free to create content about anything you want, as long as you don’t go against the terms and conditions that Google, or the site that you’re publishing your content into.
Ultimately, you’ll still be following guidelines in order to keep your content and efforts searchable and legal. But this is a little hurdle to cross when compared to how far you can reach with the many things that you can do with digital marketing.
The rise of digital marketing has led to a revolution. The digital landscape provided a new platform for businesses to thrive and grow beyond their reach. With that being said, there’s still a lot to learn about digital marketing. In the Philippines, many agencies and universities are doing their best to find new ways to improve their digital marketing efforts, and it shows no sign of slowing down soon!