9 Must Have Tools for Digital Marketing | Sigil Blog 9 Must Have Tools for Digital Marketing | Sigil Blog

9 Must-Have Tools for Digital Marketing


9 Must-Have Tools for Digital Marketing

What are the 9 must-have tools for Digital Marketing?

  1. Google Keyword Planner
  2. Hubspot
  3. Buzzsumo
  4. Google Analytics
  5. Bitly
  6. Google Drive
  7. Eventbrite
  8. Trello
  9. MailChimp


In the world of digital marketing, an agency in the Philippines should be knowledgeable about the potential of a business to grow. Be it by boosting sales, effective application of digital marketing strategies, or any other digital marketing ploy. With that said, it can be overwhelming for a digital marketer because of the deadlines and high standards that clients have when it comes to creativity and strategizing.

Luckily with technology, it seems like there are always new tools, tips, tricks, and trends to discover and utilize into your marketing strategy. You don’t have to worry about working alone as these tools will help you track, measure, and achieve results over time, even when you sleep at night. Read on to find out the best must-have tools every digital marketing agency should use in doing their work effectively!


Google Keyword Planner

With the help of this tool, you can prepare your keyword research for your future articles. You get to choose among several key phrases, select your base country, and discover the number of keywords being searched. By utilizing these keywords, you can get a lot of site traffic and improve site ranking.



This site provides you with a plethora of tools that can enable you to create amazing landing pages, perform SEO keyword search, generate content for your blog posts, and so much more. Hubspot does more than just help promote your brand through the Internet, they’re also the pioneers in inbound marketing and digital marketing enhancement platforms.



This is a content management tool that allows you to identify which subject performs best for any topic, influencer and competitor. It allows you to enter your domain or your competitor’s to analyze the content’s performance within a certain time frame. It will help you track everything from the best performing blogs, optimum blog length, and average shares the posts received.



Shorten links—that’s what Bitly is about. This feature allows you to add and remove unnecessary branding. Shorter URLs look more professional and easier to share rather than long ones. By creating links at Bitly, you can also track the progress and results with its private web analytics. You can monitor the number of people who clicked, the time in which they clicked it, and, to some extent, their geographical location!


Google Drive

Most people working in social media marketing in the Philippines needs to have a safe and secure storage of data. The drive provides users with a variety of ways to manage files. It makes use of cloud-based technology in order to store the files on the Internet. All you need is an Internet connection to easily access the files!

Google Drive is a whole suite. It includes Google Docs, Slides, and Sheets among others. Your files will be automatically saved and updated when you do changes. The files in the drive can also be viewed from your phone! You can also use the drive to share different kinds of files with practically anyone, making it a very versatile tool!



By now, the majority of companies have at least basic knowledge of social media marketing in the Philippines. They make use of it when they hold monthly or annual events. With that said, a tool that can lessen the hassle of logistical work and promote the event can be very useful in the corporate world!

Eventbrite is an efficient, easy-to-use tool that marketers rely on to create an event landing page. It can also be used to set up your ticketing and payment—all within the same platform!



This is a great project management tool for small teams and individuals with its fun user interface. Trello lets you set up to-do lists and create individual cards with due dates, members, and labels while also attaching files, links, images, and more to your cards. All of this can be done while having a full view of all the projects that your agency is working on!



Email marketing leads the pack with the top return of investment of any digital marketing channel. Over the years, MailChimp continues to claim its spot as one of the top email marketing providers in the world. There are self-service options in helping you ensure that you get all the answers to your questions you need and easy monitoring of new subscribers and canceled subscriptions. All the while making sure quality list growth is the priority.


Key Takeaway

There are more tools tailor-made for digital marketers. You will never find a digital marketing agency in the Philippines that doesn’t use a few of these tools in their everyday work. Every tool mentioned above whether for project management, events and email marketing, or collaboration, will make every task easier. You’ll be more productive and efficient with everything you do! Go ahead and give these tools a try and you’re on your way to effective strategizing in the field of digital marketing.

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Sigil is a digital marketing company that focuses on the ROI (return on investment) of your brand in the digital space. We do this through effective creativity and the power of digital marketing.

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