Page not found https://sigilbrand.com Tue, 23 Jul 2019 09:09:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://sigilbrand.com/wp-content/uploads/2019/01/sigilbrand-icon.png Page not found https://sigilbrand.com 32 32 8 Things to Remember When Conceptualizing Your Company Logo https://sigilbrand.com/blog/remember-conceptualizing-company-logo/ https://sigilbrand.com/blog/remember-conceptualizing-company-logo/#respond Tue, 23 Jul 2019 09:09:01 +0000 https://sigilbrand.com/?p=938 What are things to remember when conceptualizing a company logo?
  1. Purpose of the company or business
  2. Target audience
  3. Logos of the competition
  4. Colors have meaning
  5. Fonts reflect personality
  6. Sketches are not meant to be perfect
  7. Keep it simple
  8. Logos should be scalable and versatile

 

Any digital marketing agency in the Philippines will tell you that one of the most important steps in the creation of a brand is the conceptualization of a company’s logo. A logo is one of the main parts of a company’s identity and is the first thing customers will see and think of. Designing a logo can be a long and difficult process but here are some tips to help you conceptualize the perfect logo for your company.

 

Purpose of the company or business

The first thing to keep in mind throughout the conceptualization of your logo is the purpose of your company. The elements in your logo will all depend on what your company does and aims to accomplish. It can be easy to come up with ideas that do not exactly connect with the nature of the company. This is why a digital marketing agency in the Philippines would make it a point to meet with their clients and understand who their company is and what their visions are before they begin designing logos for their clients.

 

Target audience

Target Audience

Just like the products and services offered by your company, your logo should also cater to your target audience or customers. One tip is to research on the designs and styles that are most effective in attracting your target demographic. These are good to keep in mind when deciding what fonts and colors to use for your company logo. For example, a toy store would use a handwritten or childish font for their logo while a bank would lean towards sleek and simple block letters.

 

Logos of the competition

Another tip is to research the existing logos of competing companies. It is crucial that your design is original so know what your competitor’s logos look like to prevent you from designing a similar one. It is also possible to gather inspiration from other logos. But at the same time, make sure that your final design is still completely different from others.

 

Colors have meaning

Colors Have Meaning

Because colors are associated with different moods and meanings, the colors you choose for your logo will, in turn, affect the message of your brand. For instance, using red as the main color in your logo will make your brand come off as passionate and energetic. Because of this, it is not smart to randomly pick whichever colors you think will look good. Instead, think carefully about which colors best represent the personality and message of your company. Generally, using bright colors will help make your logo more memorable than using dull colors.

 

Fonts reflect personality

Another important step in conceptualizing a logo is deciding on the font or typeface that will be used. The font that you choose should match the personality of your company. While there are thousands of fonts available, making a unique font specially for your logo will make it stand out even more.

 

Sketches are not meant to be perfect

Sketches Are Not Meant To Be Perfect

When sketching ideas for your logo, remember that none of your initial sketches need to be perfect right away. Hold off on any critique for now and dump as many sketches and ideas as you can. Having a lot of options to choose from will be a great help once you begin narrowing down which ideas to refine. You will be surprised at the designs you will develop from these sketches. More often than not, ideas that you originally thought were horrible or cliché will lead you to the great ones.

 

Keep it simple

At first glance, people should immediately be able to identify and understand the message of your logo. Therefore, it is important that you keep your logo as simple as possible. Make sure to avoid any complex shapes or having too many colors in your logo. By keeping it simple, you also ensure that your logo is memorable and makes a lasting impression on everyone who sees it.

 

Logos should be scalable and versatile

Logos Should Be Scalable And Versatile

Another important thing to keep in mind is that your company logo will appear on a variety of platforms and advertisements. Because of this, your logo should be impressive and understandable on both a giant billboard and on pieces of stationery. Another tip is to make sure that your logo also as good black-and-white as it is when colored.

 

Key Takeaway

When designing a company logo, it is important to keep in mind that logos are meant to reflect the personality, goals, and overall identity of the company. The goal for every company is to have a logo that is simple, unique, and memorable.

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Advantages of Moving Pictures in Digital Marketing https://sigilbrand.com/blog/advantages-moving-pictures-digital-marketing/ https://sigilbrand.com/blog/advantages-moving-pictures-digital-marketing/#respond Wed, 17 Jul 2019 09:24:11 +0000 https://sigilbrand.com/?p=931 What are the advantages of moving pictures in digital marketing?
  1. Can Capture People’s Attention
  2. Increases Dwell Time
  3. Makes Text More Interesting
  4. Works on All Types of Devices
  5. Creates a Memorable Brand Identity
  6. Big Return, Little Investment

 

In order to make your online presence more visible to a larger target market, consider including moving pictures into your content. Invest in the help of a digital marketing agency in the Philippines to strategize ways on how you can better integrate moving pictures to your branding. Moving pictures can take form in either motion graphics, videos, or through Graphics Interchange Format (GIF). Not only will moving pictures encourage your target market to revisit your site multiple times, but it also makes information easier to consume.

Read on to learn more about the advantages of moving pictures in digital marketing.

 

Can Capture People’s Attention

Can Capture People’s Attention

As people’s attention spans get shorter and shorter, it is imperative to immediately capture their interest in the first couple of seconds. The movement of moving pictures can immediately catch the attention of the audience’s eyes, effectively directing them to look at your content. If they are interested to know its context, they will end up consuming more of your content.

Try to integrate moving pictures in between paragraphs in articles or consider using a video to share information to your viewers instead. Once they stop to consume your content, your audience’s dwell time on your page will start to rise.

 

Increases Dwell Time

In order to find the best type of moving picture for your content, take note that it should be able to complement the theme of your text. It should also be eye-catching enough in order to increase the dwell time a person spends visiting your page. Dwell time is based on how long a person spends looking at a page after clicking it from a Search Engine Results Page (SERP). The more visually appealing your moving pictures are, the more time people will spend on your page.

Try to make use of eye-catching colors in your graphics or an interesting thumbnail for your video to capture attention. Besides capturing the viewers’ attention through quirky moving pictures, it can also pique their interest in the topic of your content.

 

Makes Text More Interesting

Makes Text More Interesting

Evoking emotion in marketing has been known to impact decision-making in consumers. Moving pictures have the ability to get a certain reaction out of your viewer. By carefully integrating the right moving picture into the narrative of your content, you will be able to give readers a more interesting time consuming it. This will lead them to consume more of your content and can make them a loyal consumer.

If the viewer thoroughly enjoys the moving pictures you have within your content, they can easily share it with their peers through their digital devices.

 

Works on All Types of Devices

Content with moving pictures is easily shareable because they do not need the help of video players. This means that viewers will be able to view your content on a mobile phone, tablet, computer, or other digital means. This makes your content user-friendly and can further your reach in your target market. Make sure that your format your content to be easily consumable on all kinds of devices.

Make use of social media channels that allow you to share content with moving pictures easily. If it is easy to maneuver, there is a higher chance that people will look into it. Once you continue to shell out content with moving pictures that people enjoy, you will be able to create a more memorable brand identity online.

 

Creates a Memorable Brand Identity

Creates A Memorable Brand Identity

The success factor of this new type of content for you would be based on brand awareness and brand association. With constant high-traffic content, people will start to associate the motion graphics you make use of with your company. Try to have a running theme in terms of the types of moving pictures you include in your content.

Moving pictures can help you solidify your brand message through visual means. If you continuously make how-to videos that lead to positive results, people will start to trust your business more. This type of content can help you create more loyal followers without needing to invest in expensive mediums.

 

Big Return, Little Investment

Unlike traditional mediums, content creation for the digital world does not require you to spend a large amount of money. Royalty-free moving pictures can easily be found online that you can make use of for your articles. Posting on social media channels are also free, allowing you to reach a large number of people without needing to spend too much money. Choose your preferred social media channels well to find the most ideal way to share your content.

These are just some of the advantages of moving pictures in digital marketing. Read up to learn about more ways to integrate moving pictures into your content.

 

Key Takeaway

Integrating moving pictures into your digital presence can help solidify your brand identity in the minds of numerous consumers. By splitting up long texts with motion graphics or by converting how-to articles into videos, you are making your content easier to consume. It can also help you reach a wider market without the need to spend too much on content creation. With the help of a digital marketing agency in the Philippines, you can craft your content to provide information to your consumers in a memorable way.

Invest the help of a trusted digital marketing agency in the Philippines in order to seamlessly integrate moving pictures into your content.

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How to Create and Utilize Actionable Content https://sigilbrand.com/blog/create-utilize-actionable-content/ https://sigilbrand.com/blog/create-utilize-actionable-content/#respond Tue, 16 Jul 2019 06:16:24 +0000 https://sigilbrand.com/?p=925 How can you create and utilize actionable content?
  1. Understand what actionable content can do
  2. By evolving from normal to interactive to actionable content
  3. Understand your target market
  4. Explain how to do things
  5. Quote credible sources
  6. Make use of visuals to help drive your point in
  7. Pioneer new content

 

In the digital age, content thrives as the medium of communication between the creator and their audience. By availing of the services of a digital marketing company in the Philippines, you can create content that caters to your target market. One of the more successful types of content creation that can quickly generate traffic into your site is actionable content.

In order to improve your company’s content, read on to learn about how to create and utilize actionable content.

 

Understand What Actionable Content Can Do

In order to start creating actionable content, you must first be knowledgeable about what exactly constitutes this type of content and what its goals are. Actionable content aims to provide easy to follow steps from the creator to the audience. To put it simply, these are the five goals that actionable content aims to do in order to improve the relationship between your company and your audience:

 

Fix Pain

The first aim of actionable content is to fix pain. Pain, in this context, refers to your audience’s needs that have not been met. The steps you will be adding into your content should be able to fix a certain kind of pain that your audience is lacking. Consider “How-To” posts that educate your audience on how to do a certain process, giving you credibility in the eyes of your viewers.

 

Create Value

Providing solutions to your audience’s needs will give you value in the eyes of your viewers. This should be your marketing goal when envisioning types of actionable content that could fit into your branding. Developing credibility with your target market is the first step in creating a lasting relationship with them.

 

Build a Relationship

Continuously posting actionable content helps build a relationship between you and your audience. If they follow your steps and end up with positive results, they will more likely come back to your site to consume more content. This type of relationship is one of trust between creator and consumer.

 

Earn Trust

Establishing trust with your target market is important for any kind of company. Once you have become a trusted source, the impact you have on your audience will greatly increase. Which means that your suggestions and advice will most likely be followed by your loyal audience.

 

Take Action

The final goal of actionable content is for your audience to take action. Once you have become a trusted and credible source, your audience should follow your multiple step-by-step processes without a second thought. This is the sign to look out for in order to know if your actionable content was successful or not.

If your company has only recently started to delve into content creation, then you may need to start from the first stage and make your way up.

 

By Evolving from Normal to Interactive to Actionable Content

By Evolving From Normal To Interactive To Actionable Content

Content creation goes through multiple steps. You must first start by successfully creating normal content, then moving up to interactive content, and eventually into actionable content. This is important because you must be able to craft the content with your company’s values in mind.

 

Normal Content

Normal content is the most basic kind of content. Its main goal is to spread information to the world wide web. It does not specifically aim to connect with a certain kind of audience. However, the problem with this form of content is that it does not tend to leave a lasting impression.

 

Interactive Content

The next evolution is interactive content. This type of content ends with a “call to action” that prompts the audience to do a certain act. These actions can range from subscribing to the site’s mailing list to encouraging audiences to avail of their services. Interactive content is the first step to developing a two-way communication channel with your audience.

 

Actionable Content

Actionable Content is the evolution of interactive content. An entire actionable form of content is like a call to action. These type of content guides the viewer through the entire process itself.

There are some key properties you have to take note of in order to create a successful marketing strategy that utilizes actionable content.

 

Understand Your Target Market

The kind of actionable content that you will create will depend on what it is your specific target market needs. It is crucial for you to observe and understand your target market in order to spot what parts of their lives they need assistance in. This is the area you will need to focus on when creating a marketing plan that makes use of actionable content.

 

Explain How to Do Things

Explain How To Do Things

The unique part of this kind of content creation is that it does not focus on directly selling any products or services, but rather focuses on educating the audience. This is because, in the digital age, consumers have a number of choices right at their fingertips. They are looking for a trustworthy company that provides high-quality services and products. Your goal is to establish yourself as one of these credible companies.

 

Quote Credible Sources

In order to further justify your processes, quote credible sources that can show your audience that your content is backed up by research. If you are talking about a certain product or a certain experience, quote someone who has had positive results. Seamlessly integrate excerpts from these sources into your article in order to keep the narrative flow.

 

Make Use of Visuals to Help Drive Your Point In

Make Use Of Visuals To Help Drive Your Point In

Besides creating credible content, you will also need to make eye-catching content. With the amount of content being posted by numerous companies worldwide, you will need to make content that stands out from the rest. Consider making use of visuals such as GIFs and videos in order to accompany the steps for your actionable content.

 

Pioneer New Content

Along with eye-catching content, you could also opt to pioneer new kinds of content. Observe digital trends per medium and draft new types of multi-platform marketing strategies. Remember that your goal should be to make a connection between your company and your audience. However, take note that this would be a risk as the viral nature of a piece of content depends on a number of factors that are not controllable.

These are just some of the things you can do to create and utilize actionable content.

 

Key Takeaway

With the help of a digital marketing company in the Philippines, you will be able to create actionable content that can greatly improve your credibility with your target market. Once you have become a trusted source of information, your websites will constantly have a good amount of traffic coursing through it at all times. Remember to be innovative with your content and to cater it to your audience in order to better accommodate their needs.

These are just some of the advantages of actionable content. Consider giving this type of content creation a go with the help of a trusted digital marketing company in the Philippines.

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The Rise of Influencer Marketing https://sigilbrand.com/blog/rise-influencer-marketing/ https://sigilbrand.com/blog/rise-influencer-marketing/#respond Thu, 27 Jun 2019 09:30:26 +0000 https://sigilbrand.com/?p=918 Why should you incorporate influencer marketing in your business?
  1. Earned and Paid Influencers Market to Specific Mediums
  2. Influencers Offer an Effective Marketing Strategy
  3. Influencer Marketing Improves Your Social Media Presence
  4. Influencers Can Appeal to Masses
  5. Influencers Can Create Content for You

 

Are you wondering what exactly makes an influencer? Well, an influencer is a content creator who has the ability to reach a certain target market through their preferred social media channels. In influencer marketing, these individuals are tapped by a digital marketing company in the Philippines to endorse a company’s product to the influencer’s audience. The rise of influencer marketing has been possible due to social media mediums that allow people to easily create and share their content on sites such as YouTube and Instagram.

There are a number of advantages when it comes to influencer marketing. Read on to learn more about what influencer marketing can do for your business.

 

Earned and Paid Influencers Market to Specific Mediums

The first advantage of influencer marketing is knowing how to utilize its two types: earned influencer marketing and paid influencer marketing. Earned influencer marketing is an unpaid collaboration and works more like an X-Deal. This means that you will send an influencer your product and they will create content that will either be a review of your product or content that will mention it. This is ideal for smaller businesses who are trying to get their name out there without breaking the bank.

On the other hand, paid influencer marketing involves your company sponsoring the influencer themselves. This means that you will be paying them to post a specific kind of content based on your campaign. You can either specify exactly what kind of post you want them to make, or you could just give them key points that you would like them to mention. The advantage of influencer marketing is that consumers trust influencers as genuine and natural people, which makes it easier for them to trust products shown to them.

 

Influencers Offer an Effective Marketing Strategy

Influencers Offer An Effective Marketing Strategy

Now that social media channels are providing options for consumers to block ads, it has become difficult for brands and companies to reach their target audience. Enter, influencers and their content. The reason why influencers are trusted by their audience is that they constantly create content that the viewers can relate to. The constant output develops respect and authority within the audience and the content creators. Influencer marketing is beneficial in the online world because your product gets marketed without needing to purchase any ad space.

Curious to see just how well influencer marketing works? Well, besides developing a trust for a certain product, these new consumers also develop a trust for your company itself. In order to form a stronger connection to this new market, ensure that you have active social media accounts on multiple channels.

 

Influencer Marketing Improves Your Social Media Presence

In order to strengthen your social media presence, you may request that the influencer tag your social media accounts when talking about your products. This will give the audience an easier time finding your products and will increase the probability of them purchasing an item from your business. Continuous collaboration with a certain influencer can help their audience develop a connection to your social media presence.

However, influencers tagging your social media accounts is not enough. Ensure that you have an active social media branding where you can engage your target market and encourage them to buy your product even more. Your social media market, along with the market of your chosen influencers, will broaden the reach of your products.

 

Influencers Can Appeal to Masses

Influencers Can Appeal To Masses

It is possible to create a campaign that involves multiple influencers. This will allow your company to appeal to even more masses. You can tap influencers from different mediums such as Twitter, Instagram, and YouTube. However, it is important to note that this campaign must be able to convey the branding of your business through these influencers.

Make sure that you do your research well on the types of influencers and the way they create content. This is crucial because they will be the ones making the content, which will affect the way their audience sees your product. Take a look at the previous content made by the influencers to see if it is on brand for your business.

 

Influencers Can Create Content for You

One of the main advantages of influencer marketing is that they create their own content. Unlike other forms of marketing where you would have to shell out money to different production companies for different kinds of content, influencers streamline the entire process. They can film and edit videos as well as post pictures on their social media channels.

The important part to take note of is that the content needs to look genuine. The audience believes that their product review is user-generated content. This is how the influencer can influence their audience to buy certain products. Another thing to take note of is the quality of the content. Make sure that you do your research well on the content creator in order to attach the image of your product to a high-quality content creator.

 

Key Takeaway

If you are interested in introducing your product to a larger target market, then influencer marketing may be the ideal investment for you. It could also be the perfect type of marketing for you if you are looking to strengthen your social media presence. With the help of a professional digital marketing company in the Philippines, you can find the influencers who can most effectively endorse your products in the subtlest way possible. Not only will you make an impact on the social media world, but you will be trusted by consumers all over the internet.

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How to Create a Marketing Plan like Professionals in the Philippines https://sigilbrand.com/blog/create-marketing-plan-professionals-philippines/ https://sigilbrand.com/blog/create-marketing-plan-professionals-philippines/#respond Thu, 20 Jun 2019 08:45:46 +0000 https://sigilbrand.com/?p=909 What are the parts of a marketing plan?
  1. Executive Summary
  2. Mission and Vision Statement
  3. Situation Analysis
  4. Target Market
  5. 4 Ps of Marketing
  6. Budgeting

 

Working for any creative agency in the Philippines or digital marketing company in Manila will require you to know how to write a decent marketing plan. A marketing plan basically outlines the strategies that a business plans to use in order to get customers and generate sales. Marketing plans are one of the keys to any firm’s success, so if you hope to make it in your industry, it is imperative that you know how to make marketing plans that are detailed, effective, and creative. Here are some of the basic components found in marketing plans and how to write each. With this guide, you will surely impress your boss or professor with your stellar marketing plan.

 

Executive Summary

Executive Summary

An executive summary provides a detailed overview of the entire plan. The executive summary should include who your target customers and market are, what your product is, goals and objectives, and what makes your marketing plan unique and urgent, among others. It is important to include all the important details in the summary since many might not bother to read your entire paper. Moreover, this is typically written last but is the first to appear in the plan.

 

Mission and Vision Statement

Mission and vision statements are usually just one sentence long and encompass the main goal of a company or of a specific project. Creating these will keep you and your team focused on the real objective of the project and will serve as the foundation for the rest of your marketing plan. One important question to ask yourself when writing a mission statement is “What value does my business/product bring to the company/society?”.

 

Situation Analysis

Situation Analysis

Another component that can be found in any marketing plan is the situation analysis, an understanding of the company’s internal and external environment, as well as the firm’s capabilities and weaknesses. This is best illustrated and organized in the SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. With this chart, you will be able to tell at first glance what strengths you can take advantage of and the areas that need to be improved. The creation of a SWOT analysis is a basic skill needed in any creative agency in the Philippines. A situation analysis also typically includes a description of the market’s needs and demographics, as well as the company’s competition.

 

Target Market

Another important component of marketing plans is the description of your target market or audience. This refers to the demographic or group of people you aim to reach or advertise too. One tip given by professionals in the field of marketing is to know your niche, the specific demographic you aim to target, very well. By knowing the needs and current trends in your target market, you will easily be able to make a marketing and advertising strategy that is suited for that demographic.

 

4 P’s of Marketing

4 P’s of Marketing

A large portion of your marketing plan will be spent discussing what is commonly known as the 4 Ps. The 4 Ps stand for product, place, price, and promotion, and these four summarize everything you need to know to create a marketing strategy. When it comes to the product you will be advertising, it is important to know what makes it unique and how it meets the needs of your customer. Place refers to where or how you plan to sell and market, whether it is in a mall or online. As for the price, remember to consider how much your target demographic can generally afford. Lastly, the bulk of your plan will be spent discussing your strategies for promotion and what you plan to do to reach your target audience. Some examples of strategies include putting up billboard ads, online ads, and more.

 

Budgeting

When pitching any business plan to a digital marketing company in Manila, knowing that the plan is financially feasible is very important to the company. One way to show this is to include an estimate of the budget you would need to execute the plan, as well as what the budget will be spent on. This can be difficult to determine but one thing you can do is to use the budgets or previous and similar plans or projects as a basis.

 

Key Takeaway

Being able to write a well-researched marketing plan is a basic skill that you will need when working in most industries, from digital marketing to manufacturing and more. It is important to make your plan as detailed as possible and to have reasons behind every choice of strategy. Writing a marketing plan can be difficult and tedious but is made easier when you know the right questions to ask.

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Basic Digital Marketing Tools to Use for Your Next Project https://sigilbrand.com/blog/basic-digital-marketing-tools-project/ https://sigilbrand.com/blog/basic-digital-marketing-tools-project/#respond Wed, 19 Jun 2019 09:19:51 +0000 https://sigilbrand.com/?p=903 What are examples of basic digital marketing tools?
  1. Design tools
  2. Content curation
  3. Social media
  4. Email marketing
  5. Website analytics tools
  6. Research tools

 

If you hope to create a marketing campaign as successful as that of a creative agency in the Philippines, then you will need certain tools used in digital marketing. Programs and websites used for design, social media, analytics, and more are staples of every digital marketing company in Manila. If you are just starting out in the field of marketing, these tools will give you the help and boost you need to increase your chances of success. Here are some examples of basic digital marketing tools that you can use to better promote your products and business.

 

Design tools

Design tools

The term design tool refers to anything used to create content, images, and advertisements. Since the field of digital marketing requires a lot of graphic design work, using design tools and programs will make the process of making creative content a lot faster. Programs like Canva or Photoshop are easy to use, even for beginners in graphic design. It is important to choose your design tool wisely since this can influence your work and ideas during the process of creating. The key is to find a design tool with features that suit your needs and abilities.

 

Content curation

An important aspect of marketing is being able to constantly generate content to keep users interested. However, it is difficult to come up with new and unique content every single day. With content curation tools, it becomes easier to keep the production and release of content going. Basically, content curation tools fill in the gaps when no content is scheduled to be posted. These tools do this by gathering any relevant information related to the topic of interest. Once all relevant information is gathered, these are then organized and shared.

 

Social media

Social media

Another basic tool typically used by a creative agency in the Philippines is social media. Social media platforms are often used in order to increase awareness of the brand or business. In digital marketing, it is important to know that there are two types of social media: organic and paid. Simply put, organic social media is made up of all non-ads while paid social media refers to ads and sponsored content. Many social media platforms have features specifically for marketing, such as Ad Managers which allow users to turn their organic posts into paid media.

 

Email marketing

Email marketing entails sending commercial emails to a large group of people in order to further promote one’s brand. In Manila, a digital marketing company would use emails to engage their clients’ customers by informing them about a new product release or offering discounts. Some may think that emails are outdated, but don’t underestimate the power of an email blast. Research and data show that email campaigns result in one of the highest returns on investment (ROI). However, email marketing campaigns require one to send emails to over hundreds, sometimes thousands of people. This is an extremely difficult task to do manually, making email marketing tools invaluable. These tools allow users to create email lists and automate email blasts, making it easier to regularly campaign to large groups of people.

 

Website analytics tools

Website analytics tools

Another essential in digital marketing are website analytics tools, programs designed to record website traffic. Tracking website traffic, the number of visitors and pages visited on a website, is crucial in measuring the success of a marketing campaign. One common example of an analytics service that tracks and reports website traffic is Google Analytics. There are also analytics tools available that are specifically for social media. These keep track of how well certain content performs in social media platforms using standards such as the number of people who view and interact with the post. In addition to helping measure the success of your marketing campaign, the data gathered by analytics tools will also help you learn more about your audience. By learning how your audience interacts with your site, you will be able to adjust your strategy or content to better cater to them.

 

Research tools

For any marketing campaign to work, one would need to research backlinks, keywords, and competitors among others. In order to make this process more efficient, you can opt to use research tools. Each tool or program has its own function in marketing research. For example, Google Keywords Tools will show you how competitive certain keywords are. Another example of a research tool is Tableau, a program which visually presents marketing research to make it easier to understand.

 

Key Takeaway

There are plenty of tools, programs, and websites that make the process of digital marketing a lot easier, faster, and essentially more efficient. Whether you are using email, social media, or your own website, these tools will help increase the chances of success of your marketing campaign.

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How Digital Marketing Got its Start in the Philippines https://sigilbrand.com/blog/digital-marketing-start-philippines/ https://sigilbrand.com/blog/digital-marketing-start-philippines/#respond Fri, 31 May 2019 08:19:24 +0000 https://sigilbrand.com/?p=894 How did digital marketing start in the Philippines?
  1. Rise of the internet – The increased accessibility of the internet helped pave the way towards going digital.
  2. The rise of search – Search engines like Google created a new way to market websites and brands.
  3. Social media and video boom – Social media platforms and video streaming take over the digital marketing world.
  4. Growth of digital marketing agencies – Digital marketing agencies become one of the world’s top industries as the world goes digital.

 

Digital marketing has grown to become one of the largest industries over the course of the 2010s. As a majority of the world made the big shift to digital media, the growth of digital marketing skyrocketed, with more big companies and brands moving away from traditional media and focusing their efforts in expanding their presence in the digital market.

This shift towards going digital has been aided by the massive popularity and usage of social media platforms and search engines, which have become platforms that can enable a digital marketing company in the Philippines, for example, to advertise and promote their brand digitally. While digital marketing is thriving in the Philippines, the road towards its establishment and eventual growth over the decade can be attributed to a number of key moments over the past two decades. Here’s how digital marketing got its start and helped it become an established industry today.

 

Rise of the Internet

The internet is arguably one of the most significant innovations of the 20th century, as it helped connect people digitally across the world. The 1990s saw a massive surge in popularity, as internet connection became more accessible to people across the world. The Philippines is no exception, as local telecom companies were quick to pick up on the trend, providing people across the country with internet access for the first time.

While promoting and advertising businesses and brands online is still at its relative infancy, some of the earliest attempts made use of early e-commerce websites and some of the first search engines. The first web-ad banners were also developed, which was one of the important first steps in digital marketing innovation. The 90s were a time of early experimentation, as people were only beginning to see the potential of the internet as a viable marketing tool.

 

The Rise of Search

The Rise of Search

The 90s saw the development and introduction of some of the world’s first search engines. While the first search engines aren’t like what Google and Bing are today, they were still functional enough to allow users to discover new websites. The 2000s saw a massive amount of development for search engines, with Google creating innovations that helped change how online search is being done by everyone. This helped search engines become more than just a site that allows them to discover websites and topics, but also a new platform to promote and advertise businesses and brands.

This ushered in a new form of digital marketing called search engine optimization. This form of marketing makes use of strategies such as website optimization, content marketing, and link building in order to achieve a high search engine ranking. Soon more companies and brands began their early attempts at SEO. This helped digital marketers and search engines learn which strategies are ethical and effective, allowing the field to develop even further. As the decade went on, search engines and SEO continued to improve and innovate, allowing them digital marketers and search engine companies to develop new strategies and guidelines that would become a standard during the 2010s.

 

Social Media and Video Boom

The 2000s not only saw the rise of search engines in digital marketing, but it also saw the rise of social media networks, which include giants Facebook and Twitter during the latter half of the decade, and Instagram during the 2010s. Social media networks allowed people to interact and connect with each other online, allowing them to share content such as videos, photos, messages, and social updates.

The widespread use and increased accessibility of social media over the 2000s and the 2010s not only helped in its growth, but it also allows digital marketers to discover a new platform where they can promote brands and businesses directly to online users. This caused a boom in social media marketing, with numerous big brands and businesses generating social media campaigns that helped them reach a wider audience and expand their online presence.

Along with the rise of social media, video streaming sites became more widespread, with YouTube becoming the dominant platform during the 2000s. YouTube enables its users to publish videos in their platform for everyone to see, with some of these videos becoming some of the first forms of viral content, generating millions of views and receiving widespread media attention. The potential to generate viral content soon prompted digital marketing companies to promote their ad campaigns on the platform.

This led to some brands creating viral marketing campaigns of their own, utilizing social media and video streaming platforms to reach millions of people across the world. As the 2010s went on, social media and video streaming websites have become the top digital marketing platforms, as it helped reach a wide audience directly, while also being a cost-effective strategy compared to traditional media marketing.

In the Philippines, the 2010s was also a time in which more people and agencies across the country began to see the potential of digital marketing becoming successful in the country. As traditional media begins to give way to the internet, the establishment of digital marketing agencies in the country soon helped brands and businesses enter a new era of marketing.

 

Growth of Digital Marketing Agencies

Growth of Digital Marketing Agencies

The continued innovations in digital marketing helped foster the growth of dedicated digital marketing agencies across the world. These agencies help promote businesses and brands in the digital market, allowing them to expand their online presence, while also generating revenue through various marketing campaigns and promotions. Once a small industry, digital marketing agencies are now some of the fastest growing companies in the world today.

In the Philippines, digital marketing agencies have been growing at an increasingly rapid pace, as more brands and businesses are making the transition from traditional to digital marketing in order to reach a wider online audience. This makes hiring a digital marketing company in the Philippines an important factor in helping a brand’s online presence. With the digital field becoming even more competitive than before, it is best to ensure that you hire a quality digital marketing agency that would be able to help you take your brand to new digital heights.

 

Key Takeaway

Digital marketing is a field that continues to evolve and innovate as technology becomes increasingly complex. As the industry continues to thrive, there is nowhere to go but up for these growing digital marketing agencies.

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6 Tips to Have a Successful Social Media Campaign https://sigilbrand.com/blog/tips-successful-social-media-campaign/ https://sigilbrand.com/blog/tips-successful-social-media-campaign/#respond Wed, 15 May 2019 06:18:49 +0000 https://sigilbrand.com/?p=888 How can you ensure the success of a social media marketing campaign?
  1. Determine the best social media platform to use
  2. Know how your platform works
  3. Be unique and creative
  4. Spread one message using various types of media
  5. Don’t rely solely on advertisements or promotional content
  6. Get the help of influencers

 

With the increased popularity of digital marketing, businesses nowadays feel the need to hire a digital marketing company in the Philippines. One important tool used by a marketing agency in the Philippines is social media, a powerful and effective means to promote businesses and products.

However, with the overwhelming amount of information and ads already present in social media, it can be very difficult to have your marketing campaign stand out. Here are some tips on how to guarantee the success of your next social media campaign.

 

Determine the best social media platform to use

There are many social media platforms to choose from including Facebook, Instagram, Twitter, Tumblr, YouTube, and more. While it doesn’t cost much to launch a campaign in all of these platforms, this might not be the most efficient strategy.

One tip is to know which platform would be best for your specific campaign and focus on it. You can determine this by finding out which platform is used most often by your target audience or demographic. It will also help to have a specific goal and purpose for your campaign in mind.

 

Know how your platform works

Know how your platform works

It’s important to know how your chosen platform functions in order to avoid having your campaign buried among the multitude of posts and users. For instance, Facebook and Instagram have their own algorithms for what content shows up on a person’s feed, as well as what order the posts or content appears in. It is also important to know the rules and regulations of the social media platform with regard to promotions and advertisements to avoid having your campaign or page taken down.

 

Be unique and creative

A lot of the content found on social media nowadays tends to be repetitive which bores users. The internet is also so fast paced that you generally only have a few seconds to capture a person’s attention before they move on. In order to catch your audience’s attention, your content needs to be unique and creative.

There’s no product or idea like yours, so make sure to emphasize what makes your business and products different from all others. The way your social media campaign looks can also make a difference. Your graphics, article title, or slogan should be striking and interesting enough that users are compelled to click on your page. If you choose to hire a digital marketing company in the Philippines, they will have an entire creative team that will help you achieve this.

 

Spread one message using various types of media

Spread one message using various types of media

One way of increasing the chances of getting a message across to more people is to use multiple types of media to deliver a single message. Some formats include videos, graphics, blog posts, pictures, and more. You can also use a combination of several forms of media to create your campaign.

Having numerous forms of content will make your campaign more engaging and will help determine which media type is best suited for your campaign. In this regard, you could ask for the assistance of a marketing agency in the Philippines to help with your social media posts and content.

 

Don’t rely solely on advertisements or promotional content

One disadvantage of advertisements is that people rarely pay attention to them and would rather ignore and avoid them. It is common for people to unfollow pages that flood their feed with ads, something all businesses aim to avoid. This is why it is important to have a campaign comprised of both promotional and non-promotional content.

One tip is to focus on what is of high-value to consumers rather than constantly giving them a sales pitch that’s all about you. Non-promotional content is often educational and is far more appealing to most consumers than traditional advertisements. While it is not as direct as advertisements, non-promotional content is more effective and beneficial in the long run when it comes to gaining followers and customers.

 

Get the help of influencers

Get the help of influencers

Another way to raise awareness of your campaign is to contract the help of social media influencers. Influencers and celebrities have millions of followers who listen to and look up to them. Getting a popular influencer or celebrity on board to help promote your campaign will go a long way in reaching a larger audience and increasing the chances of your success.

 

Key Takeaway

With the right strategy, social media can be a powerful tool for promoting your business. The key is to understand how social media works and to generate unique and attention-grabbing content.

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The Different Ways You Can Measure the ROI of Different Marketing Strategies https://sigilbrand.com/blog/measure-roi-marketing-strategies/ https://sigilbrand.com/blog/measure-roi-marketing-strategies/#respond Wed, 10 Apr 2019 03:36:10 +0000 https://sigilbrand.com/?p=875 How can you measure the return on investment (ROI) of different marketing strategies?
  1. Simple ROI
  2. Campaign attributable ROI
  3. Brand awareness

 

Each creative agency in the Philippines has its own marketing strategies as well as ways of measuring whether or not these strategies work. Given the wide range of possibilities for marketing strategies, it can be difficult to accurately measure the return or investment (ROI) of the strategy.

Another challenge is when you wish to measure ROI using factors like brand awareness, which cannot be measured as easily as sales. Nonetheless, measuring marketing ROI is essential in ensuring that your strategies are working and that the money spent on marketing is worth it. Here are some simple ways you can measure the ROI of various marketing strategies.

 

Simple ROI

Simple ROI

Return on investment (ROI) is defined as the ratio between net profit or sales growth and cost of investment and is normally measured in percentage. The easiest way to calculate marketing ROI is to use the following formula:

Sales Growth – Marketing Cost / Marketing Cost

With this, you will easily be able to evaluate the efficiency of your marketing investment and gauge how effective your marketing campaign was in increasing sales. While this is the simplest method of calculating ROI, one disadvantage is that

 

Campaign Attributable ROI

In order to more accurately measure marketing ROI, it is also important to compare the data across several months. Comparing the sales of the business before the launch of the marketing campaign to the sales after the launch will give a more accurate measure of ROI.

You can also have a more accurate computation by factoring in the existing trend in sales growth, which can be measured by the monthly sales from the past year. When calculating for campaign attributable ROI, simply lessen the average organic sales growth from the difference between sales growth and marketing cost, then divide by the marketing cost.

 

Brand Awareness

Brand awareness

Besides using mathematical formulas to measure ROI, another way is to find the effect of the marketing strategy on brand awareness. Brand awareness refers to the extent to which consumers recognize distinctive qualities, such as the logo or image, of a particular business or company. If one of the goals of your marketing campaign was to increase awareness of your business and products, then methods like surveys, website traffic, and social media reach can greatly help you in measuring the success of your marketing strategies.

One simple way to measure brand awareness is to conduct surveys, whether physical or online, asking questions regarding how familiar respondents are with your business or with a specific marketing campaign. This will give you gauge as to how many people know about and recall your brand. It would also be helpful to ask respondents how they know your business or how they’ve seen your marketing campaign. For instance, if you used both billboards and digital posters in your campaign, then knowing how many saw and remembered each will give you insight on which medium reaches more people. The downside to this method, however, is that it can be difficult to get a large number of people to answer your survey.

Another measure of brand awareness is website traffic, which is determined by the amount of data sent and received by visitors to a website, or how many visitors a website has. Website traffic can be measured with the help of Google Analytics, a web analytics service that gives insight into how users find and use a website. With Google Analytics, you will be able to track the number of people who type your URL, how many bookmarked your website, or how many accessed your site using a link in an email or offline document.

Nowadays, every creative agency in the Philippines makes use of digital marketing and many marketing campaigns can now be found online. If your marketing strategy involves the use of social media, then social media reach is an important factor in measuring the success of your campaign. Social media reach can be measured by the number of likes, shares, comments, mentions, and views your marketing campaign gains on your chosen social media platform. The term reach also includes the potential number of people who may see the campaign or page. While social media reach can be difficult to count manually, there are various applications available that can help you monitor the number of interactions social media users have with your campaign.

 

Key Takeaway

There are various ways of measuring the effectiveness and success of your marketing strategy and campaign. While the most common method is to use and calculate sales growth, brand awareness is also an effective measure of marketing ROI.

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3 Digital Marketing Trends to Look Out for in 2019 https://sigilbrand.com/blog/digital-marketing-trends-2019/ https://sigilbrand.com/blog/digital-marketing-trends-2019/#respond Tue, 29 Jan 2019 05:24:30 +0000 https://sigilbrand.com/?p=867 What digital marketing trends should you take note of as the new year settles in?
  1. Integrated digital marketing strategies
  2. Live video
  3. Voice search

 

Every digital marketing agency in the Philippines aims to provide quality solutions to all of their clients’ digital concerns. That means they have to always be at the top of their game when it comes to the digital efforts that they can provide.

The world is constantly changing. One of the best strategies last year won’t necessarily stay the best in a few months’ time. With a lot of digital aspects coming and going by the hour, it’s very important that you keep tabs on what might be the next big thing!

The digital marketing industry is very non-static. You can never say that you’ve figured out the perfect formula to constantly be at the top. That takes a lot of precision, strategizing, and risk-taking—a lot of risk-taking.

Every kind of digital marketing effort starts with someone discovering something new and finding ways to incorporate it into the digital landscape. It doesn’t have to be grand or complicated. All it needs to be is to be useful and effective. Just take a look at this list of digital marketing trends that might suit your fancy this 2019:

 

Integrated Digital Marketing Strategies

Integrated Digital Marketing Strategies

Before setting out to the more specific trends to pursue you have to take note of this rather robust amalgamation of tactics, techniques, and plans that are slowly becoming the norm in many digital marketing agencies.

You can’t just rely on one form of digital marketing. Though each individual aspect of digital marketing is useful in its own sense, to experience complete and omnichannel marketing, you have to make use of everything that you can make use of.

This kind of transformation in your regular sales cycle is complicated and unnerving at first glance, specifically because the number of digital marketing practices might overwhelm those who have originally focused only on one channel such as social media marketing. In the Philippines, through the sea of digital marketing agencies and businesses, only a few can truly provide the full package because that basically means that they need experts in all digital marketing.

Of course, the process of transforming your digital marketing process is not easy. It requires a lot of professionals and experts, as well as modifications and adaptations in the company’s end.

With that being said, this digital transformation is a welcome upgrade to any company that is willing to give it a try as it makes your services a lot more versatile and all-encompassing!

 

Live Video

Going live hasn’t been a new opportunity for a while. Live streaming in itself has been around for a couple of years now—but before, it was mostly used for entertainment purposes. Now, Live video feeds have become the new fad when it comes to a lot of digital marketing efforts.

In fact, if you haven’t already noticed, some of the more popular social media platforms have already incorporated live video feed into their own sites! Facebook, YouTube, and more recently, Instagram has made it possible to do live video feeds—giving way to a lot of opportunities for influencers and advertisers alike to expand their digital marketing efforts!

Live video has made a great impact on social media marketing in the Philippines solely because it exploits the number of people who are actively browsing social media. It’s well known that the Philippines sits at the top of countries that spend most of their time in social media each day—this only means more people to market to, more opportunities for sales, more prospects to find, and more leads to close!

 

Voice Marketing

Voice Marketing

The voice recognition industry is one of the largest growing industries today. Based on data, it’s predicted to cross the $40 billion mark by the year 2022! Keep in mind that voice-based devices such as Alexa, Siri, and the Google Assistant, have been increasing in popularity—and that can also lead to an exponential increase in the marketing opportunities that it offers!

By now, many digital marketing agencies should take note of how voice searches work. remember that it doesn’t work like traditional text-based searches simply found in the wording alone. Voice search is definitely more natural in its structure, and as of the moment, it’s not as accurate or precise as text-based searches. But give it time to improve on its foundational software and it will definitely become one of the best digital marketing tools out there!

Voice searches make inquiries more personal and down-to-earth. It’s one of the best opportunities that any digital marketing agency in the Philippines has to reach out to their audiences like never before!

 

Key Takeaway

The digital marketing landscape has never stopped changing. With the recent dominance of social media marketing in the Philippines, many agencies are trying to either further utilize it or make use of another—bigger platform. See to it that you always strive to look for something new in the digital marketing landscape. You might be the one to discover the next big thing!

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