What are the most common classifications of digital marketing in the Philippines?
- Social Media Marketing
- Search Engine Optimization
- Pay-Per-Click Advertising and Search Engine Marketing
- Content Marketing
- Influencer Marketing
Digital marketing in the Philippines is, quite frankly, one of the most innovative industries that the country has. There are many professionals and young creatives who have made a name for themselves by contributing many achievements in the digital marketing landscape.
In almost every category of digital marketing, there are Filipinos that excel and just goes to show how talented the Filipino digital marketing landscape is. That being said, there are two main groups of digital marketing: online and offline. Offline digital marketing is composed of media such as radio, television, and phone ads. While online digital marketing can be broader since it makes use of the things found on the Internet.
A digital marketing company in the Philippines is usually equipped with the expertise to exercise a number of different kinds of digital marketing. Some of them specialize in one or two particular ones, but the more diverse the knowledge about digital marketing is, the better the can provide for their clients. With that being said, here are a few of the most common classifications of digital marketing in the Philippines!
Social Media Marketing
This type of digital marketing makes use of social media platforms and websites to endorse a product or a service. All kinds of information sharing and engagement with partners, followers, fans, and even competitors on social media platforms are used and taken into mind.
All of that done with the goal of promoting your products. Basically, social media marketing, or SMM, is the targeted use of social media to increase brand awareness or product reputation. SMM is not as easy as it looks, though. It requires a mastery in the particular social media platform that you’ll be using. Remember that each social network has their own features, the best practices, and audience. Keep that in mind when you try to do SMM of your own!
Search Engine Optimization
SEO is the process of increasing your searchability through organic (meaning non-paid) search engine results. SERPs or search engine result pages appear to users after they search for a given set of keywords using search engines such as Google. This type of digital marketing has a multitude of factors.
Not only do you have to create humanistic and informative content, but you also have to optimize a website based on the criteria that Google has. Take note that Google regularly changes its algorithms for SEO. At the end of the day, following Google’s criteria is just one part of SEO. It ultimately boils down to creating the best possible website supplemented by the best content available.
Pay-Per-Click Advertising and Search Engine Marketing
SEM is the process of increasing website traffic through purchasing ads on search engines. By far, Google AdWords is the most popular paid search platform used by search marketers. Other than that, there a number of Pay-Per-Click advertising options on a variety of social media networks.
Sometimes synonymous to one another, SEM and PPC encompass the ground that Search Engine Optimization Ignores—paid traffic from search engines. Search engines give you the option to pay them a predetermined amount to display an advertisement in different places on a SERP generated from specific keywords or phrases.
Content Marketing
Another strategic marketing approach involves the art of using storytelling mixed with informative briefs to increase brand awareness. Content marketing focuses on building relationships with potential customers and becoming a long-term partner rather than a simple advertiser.
Other people will relegate content marketing as simply making creative copies in order to entice potential buyers to patronize a product or service. But content marketing is more than that. Though its goal is to get your target audience to take a profitable action, it does so through establishing themselves as a trusted brand.
Keep in mind that content marketing strongly relies on the way the content is distributed. Most of the time, it’s used in collaboration with other types of digital marketing and they supplement each other exponentially improving the quality of the digital marketing efforts.
Influencer Marketing
One of the newer types of digital marketing, influencer marketing makes use of people who have an immense following. These people build up their reputation, sometimes reaching the point wherein they’re considered as experts by their target market. This type of marketing is popular around social media platforms such as Instagram, Snapchat, Twitter, and sometimes Facebook.
Companies that hire influencers capitalize on their large following and reputation to promote products and/or service. A popular strategy regarding influencer marketing is known as a “takeover” where the hired influencers control the company’s social media presence for a period of time—causing a sudden—most of the time, successful PR stunt that increases the company’s following on their social media channels.
Key Takeaway
The different types of digital marketing in the Philippines have their own niche. Sometimes, a classification is more effective than the other, and other times, a collaboration between two or three times is predicted to give better results!