The Ardent Impact that Storytelling has on Digital Marketing
What does Storytelling bring to Digital Marketing?
- Storytelling in Digital Marketing
- The Importance of Storytelling in Digital Marketing
- How Digital Marketers Incorporate Storytelling
With the proliferation of different kinds of media, the effectiveness of digital marketing has become better than ever. Media such as videos and slideshows are becoming the better choice for the content of your audience because of how convenient and easily digestible it is. Digital marketing in the Philippines has already incorporated storytelling alongside these amazing strategies in order to boost marketing efforts by significant amounts.
However, there is a common misconception in the marketing industry that storytelling is a go-to solution for almost any problem that a company is experiencing. Storytelling has an exceptional impact when it comes to digital marketing, however, its powers are only limited to certain parts. With that being said, the ardent impact of storytelling should be clarified in order for people to see how useful storytelling is.
Storytelling in Digital Marketing
Genetically speaking, our brains aren’t designed to remember facts or understand logic for very long. Our brains are also weak when it comes to memorizing data outside of our known vocabulary. What our brains are great at is understanding and remembering stories. This is because stories aren’t just another piece of information. It is something that can move people along a journey. Stories have an intent, excitement, conflict and mystery, and a lot of other emotions.
But what exactly does this have to do with digital marketing?
Stories have the capability to motivate people to do something, to inspire people to believe in something and to make people take action. This is what marketers want to make use of.
But infusing storytelling into digital marketing efforts is not as simple as writing one.
When used in digital marketing, story-telling needs to be data-driven. Authentic, and relatable.
Stories used in digital marketing needs to be anchored on specific information. Data is the key to developing amazing content. When a story is created with amazing content, it will be able to resonate with the audience. Stories do not need to strictly be text-based as well. Show it through a slide show or a video and see that the difference in traffic it attracts is pretty significant.
Storytelling needs to show both authenticity and relatability to really appeal to its audience. A digital marketing story should speak the truth about the brand it’s representing to the target audience. In this day and age, transparency is important for both businesses and the market they are targeting. With rampant hoaxes and false information all over the internet, showing authenticity as a brand will give you a big advantage.
Lastly, a story should be relatable. It should be able to make a connection with the audience. It should appeal to the audience in a way that they would find something useful in the story.
The Importance of Storytelling in Digital Marketing
Today, it is no longer enough for businesses to just talk about a product and its features. Brands need to tell stories so that they can successfully drive their business to new heights and to connect with possible partners and clients in a very deep level.
The world is now filled with so many brands that have many similarities with each other, most of the time, they’re different only on how they frame their goals and objectives. With this in mind, the best way to set your brand apart from the rest is to tell a unique story about how your products and services will bring value to your audience.
How Digital Marketers Incorporate Storytelling
The power of storytelling is found in the many ways it can influence its audience through just reading, listening, or watching them. As mentioned above, a story is not just the writing done for it. It is comprised of information and efforts that ultimately add up to one amazing digital marketing story. Some of the common points to remember when creating a digital marketing story are the following:
Know Your Audience
Notice that not once did we mention the customer in this article. This is because storytelling is more than just enticing customers. It’s about building an audience that is interested in a similar thing. To achieve this, you must know who your potential buyers are and take it 3 steps farther. You have to deeply understand your audience in order to really create something that will appeal to them. Remember, it is not about you, it is about your audience and what they need.
Release yourself from the old tradition of always focusing on your products and services, its features, what makes it the best and what not. For effective storytelling, you need to be as natural as possible. Be human. Get emotional. Show your audience that you are not as far apart from each other. Once you’ve established yourself and your brand as relatable one, your audience will voluntarily ask for the details of your products and services.
Credibility is Key
A great story is nothing if it’s fake. Always strive to show transparency and credibility when creating your digital marketing story. In this method, you are relying much on the trust that forms between you and your audience. Breaking that trust is synonymous with you losing your business.
Storytelling has been around for a long time in the marketing industry. Some use it as a quick fix to their problems, not knowing that its effectiveness is mostly in building an audience. Take note of the real power of storytelling and you will soon be one of the experts in digital marketing in the Philippines.