Top 6 Trends in Social Media Marketing in 2025
What are the trends in social media marketing in 2025?
- Video content is still king
- Expansion of social commerce
- Rise of employee-generated content
- Emphasizing inclusion and diversity
- Brand authenticity and its importance
- AI as a supportive tool in content creation
Overview
- In 2025, social media marketing continues to evolve, with key trends shaping the digital landscape.
- From the dominance of video content and the growth of social commerce to the rise of employee-generated content, brands must adapt to stay relevant.
- Emphasizing diversity, authenticity, and leveraging AI tools for personalized marketing will be critical for fostering deeper connections with audiences and driving engagement.
As we enter 2025, social media marketing is about crafting genuine, memorable experiences that resonate deeply with your audience. It is rapidly shifting, and staying ahead means embracing change, evolving with new technology, and understanding the pulse of your customers more than ever before.
We at Sigil know that adapting to these trends is crucial for success. Let’s explore the top trends in social media marketing in 2025 and how you can use them to build a stronger, more impactful presence.
At Sigil, we know that adapting to these trends is crucial for success. From the rise of AI-driven strategies to the increasing demand for authenticity and immersive content, we’re ready to guide your brand through the ever-changing digital landscape. Let’s explore the trends in social media marketing for 2025 and how you can use them to build a stronger, more impactful presence.
Video Content is Still King
Video content delivers an immersive experience that status images and text simply cannot match. People are naturally drawn to engaging visuals that complement your message. 91% of consumers express a preference for seeing more video content from brands.
Additionally, people are more likely to connect with brands that produce quick, captivating content that tells a story. That’s why your goal should be to create video content that encourages viewers to stop scrolling and watch.
Platforms like Facebook and TikTok have fine-tuned their algorithms to prioritize short-form video, making it an even more powerful tool for reaching and engaging your audience effectively.
Expansion of Social Commerce
The social commerce market, where transactions occur directly through social media platforms, is experiencing rapid growth. This year, it’s projected to reach a market size of $1.52 trillion, with expectations to soar to $5.32 trillion by 2030.
This shift signifies that social networking sites are increasingly becoming preferred destinations for buying and selling goods, with the market expanding at an annual rate of approximately 28.53%. As more consumers make purchases directly through their favorite social media apps, brands must seize this opportunity to engage with their customers in new, meaningful ways.
Additionally, businesses can leverage social commerce to enhance brand loyalty. Instead of solely using social media for advertising, brands can integrate direct sales into these trusted platforms, further boosting their credibility and fostering deeper trust with their target audience.
Rise of Employee-generated Content
Employee-generated content (EGC) is rapidly gaining traction, fueled by the growing demand for authentic, relatable content that resonates with today’s consumers. By empowering your employees to become brand advocates, EGC offers a unique, behind-the-scenes look into your business, humanizing your brand and fostering deeper connections with your audience.
This approach delivers heartfelt, personal perspectives that enhance the authenticity of both your content and your company’s image. Allowing employees to share their experiences not only strengthens your marketing efforts but also increases your visibility and credibility.
Platforms like TikTok are particularly effective for EGC, as they enable businesses to showcase genuine insights front and center in users’ feeds, giving consumers a more intimate understanding of who you are and what you stand for.
Emphasizing Inclusion and Diversity
Consumers are vocal about the need for brands to demonstrate genuine real-world diversity. Brands that authentically reflect diversity are more likely to build trust and experience a significant increase in engagement. On the other hand, failing to do so can severely damage a brand’s reputation, with potential negative repercussions across all areas of its operations.
You can incorporate diversity into your social media marketing efforts by:
- Highlighting authentic representation in your advertising campaigns
- Using inclusive language and communication across all platforms
- Partnering with a diverse range of influencers
- Celebrating cultural milestones and important moments
- Promoting workplace diversity, equity, and inclusion (DEI) and brand activism
Companies that embrace these practices strengthen their relationships with their audience and foster a more inclusive and supportive environment within their teams.
Brand Authenticity and Its Importance
Today’s consumers are increasingly drawn to businesses that demonstrate transparency and a genuine commitment to their values, rather than those that merely tell them what they want to hear.
Brands that communicate authentically and align their actions with their core values are more likely to build meaningful connections with their audience.
To showcase authenticity in your social media marketing, consider the following practices:
- Be transparent about your content and company values
- Respond genuinely to comments and feedback
- Maintain consistency in brand messaging and tone
- Support social causes and back them up with tangible, real-world actions
AI as a Supportive Tool in Content Creation
A significant trend in social media marketing is the growing use of Artificial Intelligence (AI) to analyze user data and enhance targeted advertising. This sector is expected to grow at an annual rate of 28.04%, potentially reaching $9.25 billion by 2030. This rapid growth underscores its critical role in optimizing engagement and personalizing user experiences in social media marketing.
As the demand for consistent, daily content increases, businesses are leveraging AI to streamline various marketing tasks. It is being applied across multiple facets of social media marketing, including:
- Output generation
- Content personalization
- Scheduling and optimization
- Hashtag and trend analysis
Key Takeaway
Social media is where both your customers and competitors are actively engaging. To keep your brand visible and relevant to your target market, it’s essential to stay ahead of the key trends in social media marketing in 2025.
At Sigil, we specialize in crafting unique and highly effective social media marketing strategies that will help you connect with your audience. Reach out to us today to learn how we can elevate your brand’s presence.