5 Ways to Use TikTok for Brand Awareness
What are the ways to use TikTok for brand awareness?
- Develop trend-aligned content
- Collaborate with popular creators
- Launch branded hashtag challenges
- Utilize paid advertising solutions
- Focus on storytelling over promotion
Overview
- TikTok is projected to generate 33 billion dollars in ad revenue by 2025, highlighting its value for brand awareness.
- Success relies on strategic use through trend-aligned content, influencer partnerships, hashtag challenges, paid ads, and authentic storytelling.
- SIGIL helps brands use TikTok effectively to boost reach, recognition, and audience engagement.
It’s an undeniable fact that TikTok has changed the game in digital marketing. Recent studies project that by the end of the year 2025, the short-form video platform will generate around 33 billion U.S. dollars in advertising revenue. This signals its appeal not just to users, but also to advertisers around the world. Many companies are now utilizing it to bring attention to their brands, and success comes down to how it’s used.
There are several ways to use TikTok for brand awareness. It’s unique format rewards brands that experiment, but strategy must always be at the forefront of it all. Here at SIGIL, we guide brands through platform-specific strategies that prioritize reach and recognition. Here are five practical ways to make your brand a well-known name on TikTok.
Develop Trend-Aligned Content
Trends, challenges, and popular video formats all give your content a natural boost in visibility. TikTok’s algorithm favors what users are currently interested in, and brands that tap into timely content tend to surface more often on users’ “For You” feeds. Aligning your messaging with popular content signals that your brand is culturally aware and actively engaged in what your users care about.
Keep in mind that timing matters. Brands that join trends too late often come across as disconnected, and they end up losing relevance faster than they can gain it. Once a relevant trend surfaces, adapt it quickly to fit your brand voice. Don’t force it if it’s not a natural fit for your brand. Instead, reinterpret the trend to offer a fresh take. A skincare brand, for example, may jump on a Get Ready With Me format to show how their products fit into the users’ daily routine.
Collaborate With Popular Creators
Studies show that 69% of consumers are more likely to trust influencer recommendations, especially Gen Z users who often purchase products endorsed by their favorite content creators. Collaborating with influencers lets brands reach engaged communities built on trust and familiarity.
To ensure authentic exposure, brands should prioritize alignment over follower count. For example, a niche tech company may work with a mid-tier gadget reviewer whose content resonates with their target audience. When a creator’s style naturally fits your brand, their followers are more likely to engage with and act on your message.
Launch Branded Hashtag Challenges
This is another strong way to get users actively involved with your content. Instead of passive views, you’re encouraging people to create content based on your theme. This significantly expands your brand’s reach. Keep the prompt easy to follow and visually replicable so users don’t hesitate to join. Engaging content turns everyday users into brand ambassadors, widening your reach without spending heavily on ads.
TikTok’s community thrives on participation, and when you present an enjoyable challenge, it can spark exponential sharing. Brand awareness through this method leads to brand interaction—a growth in likes, comments, and shares is a surefire way to get more people to start talking and consider buying.
Utilize Paid Advertising Solutions
The platform’s paid advertising feature allows you to reach precisely targeted audiences on a larger scale. Options like TopView Ads and Spark Ads allow you to choose placements that best suit your content and objectives. These tools are especially effective for brand awareness when paired with strong creative direction. Ads that blend well with the platform’s tone will resonate with audiences who frequent the app.
Paid content also gives you full control over who sees your messaging, including how frequently. SIGIL uses TikTok’s backend analytics to test, refine, and optimize every campaign to achieve optimal performance. By combining organic content with paid advertisement features, we ensure your brand continues to expand in visibility.
Focus on Storytelling Over Promotion
Hard selling rarely works on TikTok, as users respond better to emotional and story-driven content. Instead of directly telling people to buy, focus on sharing what your brand stands for through narratives. Whether it’s a day in the life or a behind-the-scenes video, stories build stronger connections with your audience.
A helpful tactic you can try is to focus on the “why” behind your business. What drives your brand? What problems does it solve? Why does it matter? When people understand your purpose, they’re more likely to remember you. That awareness only grows with time because your message runs deeper than just selling products. They’ll see that as a showcase of authenticity, and that will lead to loyal support in the long run.
Key Takeaway
There are many ways to use TikTok for brand awareness, but success comes from knowing how to use it with true purpose. By aligning your strategies with the platform’s provisions, you position your brand to make a lasting impression on your target market.
At SIGIL, we help businesses turn TikTok into a powerful platform they can use to speak to their audiences. Contact us today to start building an effective strategy and draw meaningful attention to your company.