Why You Should Invest in Social Media Marketing
Why should you invest in social media marketing?
- Wide audience reach
- Cheaper alternative to traditional advertising
- Reliable way to connect with the target audience
- Instant feedback
- Longer brand relevancy
Overview
- Social media marketing uses platforms like Facebook and TikTok to promote brands, engage audiences, and drive growth.
- With rising social media use—especially in the Philippines—SMM offers cost-effective reach, instant feedback, and deeper customer connections.
- Investing in SMM keeps your brand relevant, visible, and competitive in today’s digital landscape.
Social media marketing (SMM) harnesses platforms like Facebook, Instagram, TikTok, and LinkedIn to promote brands, engage audiences, and support business growth. It blends tailored content, real-time interaction, and data-driven strategies to connect with the right people at the right moment.
As more consumers turn to social media for product discovery and purchase decisions, a strong digital presence has become essential. In the Philippines, where usage is especially high—67 million users in 2018 and an expected 91 million by 2026—these platforms offer powerful opportunities to broaden your reach and influence.
If you’re still weighing why to invest in social media marketing, this article outlines the key reasons it should be part of your strategy.
Wide Audience Reach
Social media puts your brand right where the action is. In 2025, a whopping 63.9% of the global population actively used social platforms, and most of them check their feeds multiple times a day. With millions scrolling through TikTok, Instagram, and Facebook, showing up in their timelines means grabbing attention that could easily turn into clicks, engagement, and sales.
Think about it: people won’t Google your brand unless they already know it exists. But on social media? You can show up in someone’s feed by chance, and that “chance” could be a game-changer. Imagine running a small online business and having one post go viral. Just like that, you’re in front of thousands of potential buyers—without spending a cent. That kind of passive exposure is incredibly powerful, which is why cutting corners on social media marketing isn’t an option anymore.
Cheaper Alternative to Traditional Advertising
Traditional advertising—like TV, print, and radio—can still be effective, but it often comes with steep costs and limited measurability. For many businesses, especially newer ones, these channels pose high financial risks with no guaranteed return.
Social media marketing (SMM), on the other hand, delivers similar reach at a fraction of the cost. With the right strategies, you can connect with thousands (even millions) of potential customers—without a massive budget. You don’t need deep pockets to market your brand online—you just need smart, targeted campaigns that work.
Reliable Way to Connect with the Target Audience
Audiences respond positively to brands that demonstrate genuine care and understanding of their needs. By valuing your target market, you build stronger relationships that enhance brand loyalty and encourage positive word-of-mouth referrals. 83% of consumers pay close attention to how well brands treat them beyond just the products they offer.
You can utilize SMM campaigns to deliver experience-based emotional connections with your audiences. For example, utilize recent trends to appear more relatable. Answering users’ queries online or simply replying to your customers on your pages will make your brand feel more approachable. Doing this will increase the likelihood of more people wanting to support your business.
Instant Feedback
One of the biggest reasons why you should utilize SMM is that it tells you what your audiences think in an instant. You won’t have to play guessing games trying to adjust your approach. Shares, likes, and comments are easy ways to tell if your campaigns and content are working. They offer valuable information about what your target market wants to see and what pain points you need to address.
Imagine posting two videos: one showing your packing process, the other showcasing a before-and-after product transformation. If the second video goes viral, you’ve discovered what resonates with your audience. This insight lets you create more targeted content and quickly adjust your strategies for optimal results.
Longer Brand Relevancy
Popular trends move fast online, and social media is where most of them happen. If you’re not making your brand a part of those conversations, you risk losing out on relevancy. A lot of successful companies market their services using viral jokes and trending themes to stay aligned with their customers’ interests. This helps them stay visible enough to be remembered.
Investing in SMM will help keep your business on your customers’ top-of-mind. Agencies like SIGIL do extensive research on those trends before executing effective campaigns. With our creative approach to SMM, you can trust us to make your brand more memorable to the right people.
Key Takeaway
Social media platforms offer an unparalleled opportunity to showcase your products and services to a global audience. Their unique advantages make a compelling case for why you should invest in social media marketing. This strategy not only expands your reach but also reveals audience preferences, keeping your brand relevant and visible. Social media marketing equips your business to connect, engage, and grow in today’s competitive market.
Here at SIGIL, we dedicate ourselves to doing SMM right. We will treat your brand as our own and create unique strategies to help it shine. Get a quote today to learn how we can help your brand stand out online.