Brand Bible | Sigil Digital Marketing Brand Bible | Sigil Digital Marketing

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Brand Bible

What is a Brand Bible?

A Brand Bible or Brand Book is the ultimate standard that defines the personality and image of an organization. It guides how the organization presents itself and communicates with the public and ensures consistency in messaging. It's the foundation for all advertising, marketing, and general interaction with its target market helping to build a strong, consistent, and unified brand identity.

Why do you need one?

Your brand is more than just a name; it's the heart of your business. The problem with most businesses is that it often does not even understand or know itself well. A Brand Bible solves all of that. It makes your brand consistent in its messaging, in its font types, in its colors, in its advertisements and so on. It is the single most important truth about your brand so that the world will not just KNOW but UNDERSTAND what your brand truly stands for. We at Sigil believe that every brand has some form of untold magic from within. Our goal is to help you unleash that magic and help the world to see it so that they are mesmerized by who you truly are.

What We Offer

We understand that there’s tons of companies doing brand bibles out there for a fraction of the price. Why should you go with Sigil?

There are three main reasons why:

1. We do an extensive study of your history, who you are now, and where you want to be in the future so that we encapsulate the essence of your brand to its core. Think of it like tracing down your ancestral heritage to get to your DNA so that we can finally explain why you think and act a certain way. Just this very first step takes over 80 hours of work, analysis, copywriting, formulation, drawings, testing, editing and polishing before we submit anything to you.

2. We explain extensively how we arrive at a big idea before we set it on stone in your brand bible to help you understand where we are coming from and why we chose certain fonts, colors and other formulations. This is because we love working with you and we believe the magic comes from you and your team. You are the source. We are the shapers. We must work together to make your brand come to life.

3. There is no dead air. You will be hand-held by our high-touch approach to the work that needs to be done. There are no stupid questions, no requests that won’t be entertained, no edits that cannot be changed. We work with the highest standards to make sure that you are happy with the results. In short, if we can make you happy in the entire process of creation and supporting you through, then that’s a huge win. We care about how you feel. Not just about how we submit the work to you.


  • Brainstorming and Creation
  • Brand Story
  • Typography and Color Palette
  • Tagline, Core Values, Vision, and Mission
  • Brand Voice and Personality
  • Logo Guidelines
  • Brand Applications
  • Visual Language
  • Social Media Guidelines

Why Choose us?

We will help make your brand look great and feel right. We create a simple guide that shows you how to use your brand’s style and voice consistently, making it easy for your audience to recognize and love what you do.

About Us

Sigil is a digital marketing company that focuses on the ROI (return on investment) of your brand in the digital space. We do this through effective creativity and the power of digital marketing.

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