8 Things to Remember When Conceptualizing Your Company Logo
What are things to remember when conceptualizing a company logo?
- Purpose of the company or business
- Target audience
- Logos of the competition
- Colors have meaning
- Fonts reflect personality
- Sketches are not meant to be perfect
- Keep it simple
- Logos should be scalable and versatile
Any digital marketing agency in the Philippines will tell you that one of the most important steps in the creation of a brand is the conceptualization of a company’s logo. A logo is one of the main parts of a company’s identity and is the first thing customers will see and think of. Designing a logo can be a long and difficult process but here are some tips to help you conceptualize the perfect logo for your company.
Purpose of the company or business
The first thing to keep in mind throughout the conceptualization of your logo is the purpose of your company. The elements in your logo will all depend on what your company does and aims to accomplish. It can be easy to come up with ideas that do not exactly connect with the nature of the company. This is why a digital marketing agency in the Philippines would make it a point to meet with their clients and understand who their company is and what their visions are before they begin designing logos for their clients.
Just like the products and services offered by your company, your logo should also cater to your target audience or customers. One tip is to research on the designs and styles that are most effective in attracting your target demographic. These are good to keep in mind when deciding what fonts and colors to use for your company logo. For example, a toy store would use a handwritten or childish font for their logo while a bank would lean towards sleek and simple block letters.
Logos of the competition
Another tip is to research the existing logos of competing companies. It is crucial that your design is original so know what your competitor’s logos look like to prevent you from designing a similar one. It is also possible to gather inspiration from other logos. But at the same time, make sure that your final design is still completely different from others.
Colors have meaning
Because colors are associated with different moods and meanings, the colors you choose for your logo will, in turn, affect the message of your brand. For instance, using red as the main color in your logo will make your brand come off as passionate and energetic. Because of this, it is not smart to randomly pick whichever colors you think will look good. Instead, think carefully about which colors best represent the personality and message of your company. Generally, using bright colors will help make your logo more memorable than using dull colors.
Fonts reflect personality
Another important step in conceptualizing a logo is deciding on the font or typeface that will be used. The font that you choose should match the personality of your company. While there are thousands of fonts available, making a unique font specially for your logo will make it stand out even more.
Sketches are not meant to be perfect
When sketching ideas for your logo, remember that none of your initial sketches need to be perfect right away. Hold off on any critique for now and dump as many sketches and ideas as you can. Having a lot of options to choose from will be a great help once you begin narrowing down which ideas to refine. You will be surprised at the designs you will develop from these sketches. More often than not, ideas that you originally thought were horrible or cliché will lead you to the great ones.
Keep it simple
At first glance, people should immediately be able to identify and understand the message of your logo. Therefore, it is important that you keep your logo as simple as possible. Make sure to avoid any complex shapes or having too many colors in your logo. By keeping it simple, you also ensure that your logo is memorable and makes a lasting impression on everyone who sees it.
Logos should be scalable and versatile
Another important thing to keep in mind is that your company logo will appear on a variety of platforms and advertisements. Because of this, your logo should be impressive and understandable on both a giant billboard and on pieces of stationery. Another tip is to make sure that your logo also as good black-and-white as it is when colored.
When designing a company logo, it is important to keep in mind that logos are meant to reflect the personality, goals, and overall identity of the company. The goal for every company is to have a logo that is simple, unique, and memorable.