3 Digital Marketing Trends to Look Out for in 2019
What digital marketing trends should you take note of as the new year settles in?
- Integrated digital marketing strategies
- Live video
- Voice search
Every digital marketing agency in the Philippines aims to provide quality solutions to all of their clients’ digital concerns. That means they have to always be at the top of their game when it comes to the digital efforts that they can provide.
The world is constantly changing. One of the best strategies last year won’t necessarily stay the best in a few months’ time. With a lot of digital aspects coming and going by the hour, it’s very important that you keep tabs on what might be the next big thing!
The digital marketing industry is very non-static. You can never say that you’ve figured out the perfect formula to constantly be at the top. That takes a lot of precision, strategizing, and risk-taking—a lot of risk-taking.
Every kind of digital marketing effort starts with someone discovering something new and finding ways to incorporate it into the digital landscape. It doesn’t have to be grand or complicated. All it needs to be is to be useful and effective. Just take a look at this list of digital marketing trends that might suit your fancy this 2019:
Integrated Digital Marketing Strategies
Before setting out to the more specific trends to pursue you have to take note of this rather robust amalgamation of tactics, techniques, and plans that are slowly becoming the norm in many digital marketing agencies.
You can’t just rely on one form of digital marketing. Though each individual aspect of digital marketing is useful in its own sense, to experience complete and omnichannel marketing, you have to make use of everything that you can make use of.
This kind of transformation in your regular sales cycle is complicated and unnerving at first glance, specifically because the number of digital marketing practices might overwhelm those who have originally focused only on one channel such as social media marketing. In the Philippines, through the sea of digital marketing agencies and businesses, only a few can truly provide the full package because that basically means that they need experts in all digital marketing.
Of course, the process of transforming your digital marketing process is not easy. It requires a lot of professionals and experts, as well as modifications and adaptations in the company’s end.
With that being said, this digital transformation is a welcome upgrade to any company that is willing to give it a try as it makes your services a lot more versatile and all-encompassing!
Going live hasn’t been a new opportunity for a while. Live streaming in itself has been around for a couple of years now—but before, it was mostly used for entertainment purposes. Now, Live video feeds have become the new fad when it comes to a lot of digital marketing efforts.
In fact, if you haven’t already noticed, some of the more popular social media platforms have already incorporated live video feed into their own sites! Facebook, YouTube, and more recently, Instagram has made it possible to do live video feeds—giving way to a lot of opportunities for influencers and advertisers alike to expand their digital marketing efforts!
Live video has made a great impact on social media marketing in the Philippines solely because it exploits the number of people who are actively browsing social media. It’s well known that the Philippines sits at the top of countries that spend most of their time in social media each day—this only means more people to market to, more opportunities for sales, more prospects to find, and more leads to close!
The voice recognition industry is one of the largest growing industries today. Based on data, it’s predicted to cross the $40 billion mark by the year 2022! Keep in mind that voice-based devices such as Alexa, Siri, and the Google Assistant, have been increasing in popularity—and that can also lead to an exponential increase in the marketing opportunities that it offers!
By now, many digital marketing agencies should take note of how voice searches work. remember that it doesn’t work like traditional text-based searches simply found in the wording alone. Voice search is definitely more natural in its structure, and as of the moment, it’s not as accurate or precise as text-based searches. But give it time to improve on its foundational software and it will definitely become one of the best digital marketing tools out there!
Voice searches make inquiries more personal and down-to-earth. It’s one of the best opportunities that any digital marketing agency in the Philippines has to reach out to their audiences like never before!
The digital marketing landscape has never stopped changing. With the recent dominance of social media marketing in the Philippines, many agencies are trying to either further utilize it or make use of another—bigger platform. See to it that you always strive to look for something new in the digital marketing landscape. You might be the one to discover the next big thing!