The Importance of YouTube in Digital Marketing
Ever since YouTube made its debut in 2005, it has revolutionized video-streaming as a whole, with internet videos now more accessible to a wider audience. YouTube currently has millions of users with videos being watched more than billions of times. Additionally, YouTube has reached multiple audiences and even made some of its users into popular internet stars.
It is no surprise that YouTube is also used as an effective digital marketing platform because of its great impact on web users and web visitors. For this reason, numerous video production companies in the Philippines utilize internet video sites like YouTube as a platform to promote various businesses and companies.
The first step in using YouTube as a viable digital marketing platform is to create a channel for your business or company. This will ultimately give you access to freely post your own content about your brand, products, and services, and take advantage of the platform’s wide audience.
However, there a few essential requirements and pointers that you should take into consideration when using YouTube as a platform for your business. One of which is to know who your target audience is. Exposing your company to an erroneous audience will not help your company to reach its goal, which in turn, will not aid your company to attain success.
Once you laid down and made it clear on who your target audience will be, it is essential that you take advantage of YouTube’s search engine optimization capabilities. Make use of the right keywords and tags which will make your company or business more searchable, visible, and accessible for web users and web visitors.
Advantages of YouTube as a Digital Marketing Tool
It is no great secret that using YouTube as a digital marketing platform has numerous advantages. All you have to do is to make good use of these advantages and it will definitely bode well for your company’s exposure and recognition. Given these facts, here are several advantages of using YouTube as your main digital marketing platform.
- Wide Audience Reach
Millions of users logged in every day on YouTube, which make its audience massive. With this mind, giving your company a good exposure to an Internet platform such as YouTube will not only gain you a local audience, hence, will also make your business procure an audience around the world. This will not only help your company be promoted, but also reach out to possible clients, future employees, and potential customers that will ultimately aid your business to grow.
- Search Engine Optimization Capabilities
In order to reach a wide audience of users and visitors on YouTube, you should take advantage of the website’s search engine optimization capabilities. Inputting the right keywords and tags will not only help your video get viewed by your target audience but can also help generate some organic Internet traffic for your company website.
While some methods of advertising and marketing may cost your company a pretty penny, creating videos on YouTube is much more efficient and budget-friendly. Investing in video making equipment is much more cost-effective compared to investing on advertisement platforms such as billboards, print ads, and commercials. Investing your money and time on making videos will be truly beneficial in the end, as you get to reach a wider audience at a fraction of a cost.
- Reaching Out to Your Customers
Other than being able to post and watch videos, YouTube’s users and visitors have the ability to post comments on videos, which the channel’s accounts can respond to on short notice. This comes handy when people ask about the company when they see one of your videos posted online. They can also have a hand in promoting your company by sharing your company’s video through various social media sites.
- Going Viral
In certain cases, some videos on YouTube generate enough views that turn into a viral video. Generating an intricate, attention grabbing, and timely video for your company will ultimately give your company the best exposure, not only on YouTube, but all over the web.
Future of Digital Marketing
Since most companies are opting for a more digital approach when it comes to promoting their products and services – from Google’s Accelerated Mobile Pages (AMP), using appropriate and relevant keywords, CRM applications, high-quality and interactive content, voice search, mobile marketing, schema markups, to influencer marketing – it is not hard to see digital marketing dominating the advertising landscape in the very near future.
As more people are accessing most of their entertainment and media over the web, it is essential to take advantage of YouTube to reach more people and give your company much-needed exposure. Digital marketing is a relatively new form of marketing which will definitely develop and evolve into something bigger in the coming years. In this globally competitive generation, it is important to have all the advantages that you can have when it comes to promoting your company.