Approaches to Video and Media Marketing That Lead to Higher Conversion Rates
Digital Marketing in the Philippines,
What approaches to video and media marketing lead to higher conversion rates?
- Mixing content that educates with content that sells
- Publishing distinct forms of media content
- Inserting a lead capture into a video
- Optimizing social media platforms
The purpose of digital marketing in the Philippines is to utilize various media forms and channels to achieve certain goals. Unlike most business practices, however, there isn’t one single goal for digital marketing. Every campaign carries with it a separate goal and objective. Examples of these goals building a community, pursuing an advocacy, increasing problem awareness, thinking up solutions, and acquiring new leads.
Digital marketers do a lot of things to accomplish these goals – as well as their client company’s – and it’d take a long while to discuss them all. For now, we’ll focus on one of the most important ones which is conversion rate optimization (CRO). CRO is a process that aims to increase the percentage of visitors or audience to take a desired action. What that action is depends on the company: it may be filling out a survey form, making a purchase, or other things.
There are a lot of branches under CRO so we’ll further narrow down our discussion and place the magnifying glass over video and media marketing – a sector of content marketing. In this article, we’ll be listing some of the best approaches to video and media marketing that are believed to lead to higher conversion rates!
Mixing Content that Educates with Content that Sells
Business owners are often oblivious to the fact that there is a huge difference between content that educates their audience and content that prompts them to become loyal customers. As a result, they end up mixing up the two in a way that negatively affects their strategies and fails to serve a purpose.
Finding the right balance between these two types of content is one of the best ways to increase conversion rates. You can go for both in a single post but make sure that you aren’t forcing it. If you can’t educate and appeal at the same time, then don’t. There’s nothing wrong with doing one and the other separately. In fact, it may even be more beneficial that way.
Publishing Distinct Forms of Media Content
People become easily tired of seeing the same type of content over and over again, so try to diversify your publications in order to keep your audience’s attention. This, however, doesn’t mean that you can use any and all forms of content so freely.
You do your research and figure out which content forms appeals to your audience the most. You also have to take the purpose of your content into consideration. If you’re trying to show them a physical process to highlight your product, then a video may be the best way. On the other hand, if you’re only trying to get a message across, then an image or a blog post may be more effective. You have tons of content forms to choose from including images including videos, blog posts, infographics, memes (seriously!), and case studies.
Inserting a Lead Capture into a Video
One of the best and easiest ways to collect leads and increase conversion rates is through a lead capture. If you insert a lead capture in the first 10% to 20 % of your video, you’re guaranteed to get more leads that convert into sales. A study has shown that doing so results in a 38% to 43% increase in conversion rates.
Unfortunately, only a select few are aware of the fact that you can insert a lead capture into a video. If you’re among the majority who don’t have an idea on how to do so, a quick search on the internet should teach you what you need to know. You can also choose to contact an organization that offers digital marketing services in the Philippines.
Optimizing Social Media Platforms
Earth is home to approximately 7.5 billion people. 2.2 billion of them are active in various social media platforms and applications. By 2021, that number is expected to reach 3.02 billion – nearing the halfway point of total humans on the planet. What this means is that businesses can effortlessly reach these people if only they learn how to utilize social media.
Truthfully, this isn’t a new approach to video and media marketing. Many businesses have already created their own online personas but it bears repeating. If we were to leave you with any piece of advice regarding the use of social media, it’s to not treat it as a popularity contest. The number of followers, likes, or connections you have doesn’t represent your success of failure. It’s only a part of the equation and you don’t have to focus all your efforts on boosting them.
Conversion rate optimization is not as easy as it seems. If it were, then there wouldn’t be any digital marketers in the world today. There’s a huge chance of failure, which, in this case, means wasting all your time, money, and other important resources.
Thankfully, there is a way to guarantee success and that is through working with a separate, third-party organization that offers services in digital marketing in the Philippines.